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How job design explains business analyst recruitment challenges

Author

Listed:
  • Ransome Epie Bawack

    (Audencia Business School)

  • Oteng Ntsweng
  • Emilie Bonhoure

    (Audencia Business School)

Abstract

Business Analysts (BAs) are increasingly central to digital transformation, yet organizations continue to struggleto recruit them. This study examines how BA roles are communicated in job postings and the extent to whichthese representations reflect the task, social, and contextual characteristics emphasized in job design research.Using topic modeling and qualitative coding, we analyze 7,654 LinkedIn postings for BA roles. This studycontributes to job design research by showing that BA job postings disproportionately emphasize work- andworker-task characteristics over social and contextual characteristics central to contemporary job designframeworks.

Suggested Citation

  • Ransome Epie Bawack & Oteng Ntsweng & Emilie Bonhoure, 2026. "How job design explains business analyst recruitment challenges," Post-Print hal-05743538, HAL.
    • Handle: RePEc:hal:journl:hal-05743538
    DOI: 10.1016/j.jbusres.2026.116268
    Note: View the original document on HAL open archive server: https://hal.science/hal-05743538v1
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