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Online food retailers’ communication on the Nutri-score : evidence from a content analysis
[Communication des distributeurs de produits alimentaires sur le nutri-score : enseignements d’une analyse de contenu]

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  • Boubacar Sadou

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine, Université de Haute-Alsace, Mulhouse, France.)

Abstract

Summary nutrition labels facilitate healthier food choices, but no research tried to understand if and how retailers use them. We content-analysed the websites of 12 retailers (n=22 observed store-branded and manufacturer-branded cereals) by focusing on the Nutri-score, a 5-colour nutrition labelling system. We found a high frequency (86.4%) in the disclosure of the Nutri-score. However, a few retailers hold brands accountable in cases of provided (21.1%) and unprovided (27.3%) Nutri-scores of the retailed food products. Recommendations are made to retailers to leverage the disclosure of the Nutri-score and its potential influence on brand transparency. Policymakers might consider a regulation that renders Nutri-score presence mandatory in online food retail.

Suggested Citation

  • Boubacar Sadou, 2026. "Online food retailers’ communication on the Nutri-score : evidence from a content analysis [Communication des distributeurs de produits alimentaires sur le nutri-score : enseignements d’une analyse de contenu]," Post-Print hal-05742628, HAL.
    • Handle: RePEc:hal:journl:hal-05742628
    as

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