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When Front-Of-Pack Eco-Score Labeling Steers Consumers Towards Greener Food Choice: The Branding Effect
[Quand l'étiquetage « eco-score » sur le devant des emballages oriente les consommateurs vers des choix alimentaires plus écologiques : l'effet de la marque]

Author

Listed:
  • Lydiane Nabec

    (RITM - Réseaux Innovation Territoires et Mondialisation - Université Paris-Saclay, UMR PSAE - Paris-Saclay Applied Economics - AgroParisTech - Université Paris-Saclay - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement)

  • Eva Delacroix

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Stephan Marette

    (UMR PSAE - Paris-Saclay Applied Economics - AgroParisTech - Université Paris-Saclay - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement)

Abstract

This article aims to understand the conditions under which FOP Eco-Score labeling of food products could help consumers to choose greener food products, according to the favourability of the score, its consistency with the nutritional score, and the brand of the product.

Suggested Citation

  • Lydiane Nabec & Eva Delacroix & Stephan Marette, 2026. "When Front-Of-Pack Eco-Score Labeling Steers Consumers Towards Greener Food Choice: The Branding Effect [Quand l'étiquetage « eco-score » sur le devant des emballages oriente les consommateurs vers des choix alimentaires plus écologiques : l'effet," Post-Print hal-05650081, HAL.
    • Handle: RePEc:hal:journl:hal-05650081
    Note: View the original document on HAL open archive server: https://hal.science/hal-05650081v1
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