IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-05647730.html

Modest Fashion as Consumer Resistance: An Existential Reading of the Tradwife Movement

Author

Listed:
  • Alisa Minina Jeunemaître

    (EM - EMLyon Business School)

Abstract

Drawing upon existential analysis informed by logotherapy, this research examines how conservative tradwife influencers use fashion and digital media to reclaim stability and meaning in the face of liquid modernity. Moving beyond reductive framings that portray tradwives as merely ideological regressive or agents of right-wing radicalization, this chapter explores how these women make sense of their lifestyle and fashion choices and what motivates them to construct their digital femininities in the ways they do. Through qualitative analysis of Instagram posts from key tradwife influencers, a community account, and a conservative lifestyle outlet, the study shows how digital displays of modest fashion, homemaking, and motherhood function as symbolic and spiritual acts of existential anchoring. These performances operate as meaning-making strategies that help tradwives resist the perceived ephemerality of contemporary consumer culture by reasserting family, faith, and rootedness as enduring values. In doing so, the chapter contributes to debates on gender, fashion, and consumer culture by discussing how digital performances of tradition articulate moral and spiritual responses to ontological insecurity in the context of late modernity.

Suggested Citation

  • Alisa Minina Jeunemaître, 2026. "Modest Fashion as Consumer Resistance: An Existential Reading of the Tradwife Movement," Post-Print hal-05647730, HAL.
    • Handle: RePEc:hal:journl:hal-05647730
    DOI: 10.1007/978-3-032-15780-5_6
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-05647730. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.