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Le télétravail, un atout pour la marque employeur ? Pas si sûr…

Author

Listed:
  • Delphine Minchella

    (Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School)

  • Matthieu Kemdji

    (Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School)

Abstract

Avec la crise du Covid-19, beaucoup de salariés ont pratiqué un télétravail dénaturé, à temps complet et à marche forcée, avec les moyens du bord. Au cours de l'été 2020, alors que les Français se trouvaient entre deux vagues épidémiques, les GAFAM et d'autres grands groupes tricolores ont déclaré vouloir étendre le télétravail au-delà de la crise sanitaire, à trois jours par semaine, ce nouveau rythme étant présenté comme un atout pour leur marque employeur.

Suggested Citation

  • Delphine Minchella & Matthieu Kemdji, 2024. "Le télétravail, un atout pour la marque employeur ? Pas si sûr…," Post-Print hal-05639711, HAL.
    • Handle: RePEc:hal:journl:hal-05639711
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