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Toward a better understanding of the intention to participate in a take-back program in the mobile phone sector
[Vers une meilleure compréhension de l'intention de participer à un programme de reprise dans le secteur de la téléphonie]

Author

Listed:
  • Baptiste Moussaoui

    (VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours - NEOLAiA - NEOLAiA European University = Université Européenne NEOLAÏA, IAE Tours Val de Loire - Institut d'Administration des Entreprises (IAE) - Tours Val de Loire, UT - Université de Tours - NEOLAiA - NEOLAiA European University = Université Européenne NEOLAÏA)

  • Caroline Bonnetier

    (VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours - NEOLAiA - NEOLAiA European University = Université Européenne NEOLAÏA, UT - Université de Tours - NEOLAiA - NEOLAiA European University = Université Européenne NEOLAÏA, IAE Tours Val de Loire - Institut d'Administration des Entreprises (IAE) - Tours Val de Loire)

  • Arnaud Rivière

    (VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours - NEOLAiA - NEOLAiA European University = Université Européenne NEOLAÏA, UT - Université de Tours - NEOLAiA - NEOLAiA European University = Université Européenne NEOLAÏA, IAE Tours Val de Loire - Institut d'Administration des Entreprises (IAE) - Tours Val de Loire)

  • Laurent Maubisson

    (VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours - NEOLAiA - NEOLAiA European University = Université Européenne NEOLAÏA)

Abstract

When consumers no longer have any use for their mobile phones, two disposal behaviors currently dominate: discarding and hoarding. In response to these environmentally harmful disposal practices, and considering several marketing-related challenges, mobile phone brands have, in recent years, developed circular initiatives such as take-back programs. However, it is clear that the literature has devoted little attention to understanding the mechanisms and motivations that drive consumers to participate in them. Drawing on a generalization and extension replication of Seo and Jin's (2024) work with 681 respondents, this study highlights the role of brand loyalty and perceived benefits as predictors of consumers' intention to participate in a mobile phone take-back program. It also underscores the moderating role of the sentimental hoarding tendency.

Suggested Citation

  • Baptiste Moussaoui & Caroline Bonnetier & Arnaud Rivière & Laurent Maubisson, 2026. "Toward a better understanding of the intention to participate in a take-back program in the mobile phone sector [Vers une meilleure compréhension de l'intention de participer à un programme de reprise dans le secteur de la téléphonie]," Post-Print hal-05632104, HAL.
    • Handle: RePEc:hal:journl:hal-05632104
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