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Green innovation in a digital transformation context: implications of green social capital and green creativity

Author

Listed:
  • Murad Ali

    (Northumbria University [Newcastle])

  • Saleh Bajaba

    (King Abdulaziz University)

  • Noureen Fatima

    (KFU - King Faisal University)

  • Charbel Jose Chiappetta Jabbour

    (NEOMA - Neoma Business School)

  • Ana Beatriz Lopes de Sousa Jabbour

    (Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School)

  • Hengky Latan

    (FTD Institute)

Abstract

Based on social capital and innovation theories, this study investigates green innovation through green social capital and green creativity. Additionally, this study aims to explain the mediating mechanisms through which green social capital fosters green innovation and explores the dual pathways of two types of green creativity: improvisational and compositional. A quantitative research design was employed using time-lagged data collected from 294 employees of multisectoral firms in South Korea. Covariance-based structural equation modelling (CB-SEM) using AMOS 29.0 and PROCESS macro for IBM SPSS 29.0 were used to test the measurement model, the hypothesized relationships, and assess both direct and mediating effects. The results show that green social capital significantly enhances both green improvisational and compositional creativity, which in turn positively influences green innovation. Both types of green creativity mediate the relationship between green social capital and green innovation. These findings offer guidance to practitioners seeking to leverage green social capital to drive green innovation in a digital transformation era. Understanding the dual pathways of green creativity helps firms tailor their green innovation digital services to achieve environmental performance goals.

Suggested Citation

  • Murad Ali & Saleh Bajaba & Noureen Fatima & Charbel Jose Chiappetta Jabbour & Ana Beatriz Lopes de Sousa Jabbour & Hengky Latan, 2026. "Green innovation in a digital transformation context: implications of green social capital and green creativity," Post-Print hal-05629336, HAL.
    • Handle: RePEc:hal:journl:hal-05629336
    DOI: 10.1016/j.jenvman.2026.129642
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