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From platform logics to circular-oriented practices: advancing sustainability in agriculture

Author

Listed:
  • Maria Cristina Pietronudo

    (PARTHENOPE - Università degli Studi di Napoli “Parthenope” = University of Naples)

  • Francesco Schiavone

    (Audencia Business School)

  • Fabian Bernhard

    (Swiss Federal Institute for Forest, Snow and Landscape Research WSL)

  • Octavio Escobar

    (Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School)

Abstract

This paper examines how platform logics -connectivity, sharing, and integration -enable sustainability practices within firms and across value chains. Adopting a meso-level organizational perspective, we investigate how nonnative sustainable platforms may activate sustainability practices through their underlying logics rather than explicit sustainability design. Drawing on a theory-informed abductive case study of Agritrack, a digital platform in the agricultural sector, we show that connectivity primarily enables collaborative sustainability initiatives, sharing supports both collaborative and transparency-based monitoring practices, and integration embeds coordinated optimization routines across interconnected actors. We further demonstrate that circular-oriented configurations emerge from the combined activation of these logics, contributing to narrowing resource flows through input optimization and waste reduction, and slowing resources degradation processes. By linking platform logics to observable sustainability and circular-oriented practices, the study advances research and practices on platformization, sustainability, and circular economy transitions.

Suggested Citation

  • Maria Cristina Pietronudo & Francesco Schiavone & Fabian Bernhard & Octavio Escobar, 2026. "From platform logics to circular-oriented practices: advancing sustainability in agriculture," Post-Print hal-05629062, HAL.
    • Handle: RePEc:hal:journl:hal-05629062
    DOI: 10.1016/j.techsoc.2026.103345
    Note: View the original document on HAL open archive server: https://hal.science/hal-05629062v1
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