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Territorial Marketing As A Tool To Develop Territorial Attractiveness: Elements Of A Prospective Reflection For Guelmim Oued-Noun Region
[Le Marketing Territorial Comme Outil De Developpement De L'Attractivite Territoriale : Élements De Reflexion Prospective Pour La Region Guelmim Oued-Noun]

Author

Listed:
  • Elkam Khadija

    (ENCG - National School of Business and Management, Hassan 1ST University, National School of Business and Management – ENCG Settat, Hassan The First University, Settat, Morocco.)

Abstract

The aim of this work is to highlight the need for the establishment of a territorial marketing by and for the region of Guelmim Oued-Noun which has a natural, cultural and touristic potential and which has an attractive product-territory offer but less communicated. On the basis of a prospective, participatory and exploratory study and by taking advantage of the lessons of territorial marketing, we propose some elements of reflection to develop a promotion strategy that adapts to the specificities and particularities of the region while demonstrating how territorial marketing can "sell" the GON territory and will act in the development of its attractiveness.

Suggested Citation

  • Elkam Khadija, 2022. "Territorial Marketing As A Tool To Develop Territorial Attractiveness: Elements Of A Prospective Reflection For Guelmim Oued-Noun Region [Le Marketing Territorial Comme Outil De Developpement De L'Attractivite Territoriale : Élements De Reflexion ," Post-Print hal-05618554, HAL.
    • Handle: RePEc:hal:journl:hal-05618554
    DOI: 10.5281/zenodo.6941214
    as

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