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CEO Activism as Discursive Agentic Acts

Author

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  • Amon Barros

    (FGV - Fundacao Getulio Vargas [Rio de Janeiro])

  • Ajnesh Prasad

    (Audencia Business School)

Abstract

In this commentary, we revisit Fezzey et al's Talk-Action matrix. While acknowledging its merits for advancing extant understandings of CEO activism, we contend that the Talk-Action matrix would be further enriched by accounting for CEO agency. Indeed, CEOs are not merely reactionaries to public debates on contentious social and moral issues as is assumed by the matrix; on the contrary, CEOs are active participants in creating or shaping the rhetorical contests in which they participate or intervene. CEO activism is inherently representative of agentic acts wherein CEOs both authorize the discourses they support and legitimate it using the generative power ascribed to their corporate role and social status. In sum, CEOs are significant players in establishing what ought to be considered socially (un)acceptable or morally urgent.

Suggested Citation

  • Amon Barros & Ajnesh Prasad, 2026. "CEO Activism as Discursive Agentic Acts," Post-Print hal-05611672, HAL.
  • Handle: RePEc:hal:journl:hal-05611672
    DOI: 10.1177/10596011251364747
    Note: View the original document on HAL open archive server: https://hal.science/hal-05611672v1
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