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Stitching Sustainability: The Role of Handmade Activities in Promoting Well-Being and Repair Intentions

Author

Listed:
  • Mia Birau

    (EM - EMLyon Business School)

Abstract

Reusing, restoring, and repairing furniture are pivotal practices in advancing sustainability, and reducing environmental impact. Beyond its broader societal benefits, this manuscript argues that engaging in hands-on restoration work evokes a distinctive sense of joy, fulfillment, and warmth derived from the handmade activity itself.Through three experiments, this project shows the importance of restoring old products on well-being and warm glow. Further, it shows the impact of environmental, and well-being appeals in encouraging consumers to choose used products. Finally, it shows how the positive effects of restoring activities can further spillover on intentions to repair these products in the future.

Suggested Citation

  • Mia Birau, 2026. "Stitching Sustainability: The Role of Handmade Activities in Promoting Well-Being and Repair Intentions," Post-Print hal-05603067, HAL.
    • Handle: RePEc:hal:journl:hal-05603067
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