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Determinants of artificial intelligence adoption in audit firms: an immersion in theoretical approaches and a proposed conceptual framework

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  • Asmae Ez-Zaidi

    (National School of Business and Management – ENCG Settat, Hassan The First University, Settat, Morocco.)

  • Youssef Ghandari

    (National School of Business and Management – ENCG Settat, Hassan The First University, Settat, Morocco.)

Abstract

With the rapid rise of artificial intelligence (AI), organizations are racing to leverage its benefits, prompting research into the factors influencing its adoption. This article explores the determinants of AI adoption in audit firms using an integrated model combining the TOE framework, Diffusion of Innovations (DOI) theory, and institutional theory. It aims to identify both drivers and barriers shaping decisions to implement AI, considering technological, organizational, and environmental contexts. Technologically, DOI highlights factors such as complexity, compatibility, and relative advantage. Organizationally, the TOE framework emphasizes firm size, management support, and readiness. Externally, institutional theory explains pressures from competition, regulation, and professional expectations. By integrating these perspectives, the study provides a comprehensive understanding of AI adoption in audit firms and establishes a strong conceptual basis for future empirical research.

Suggested Citation

  • Asmae Ez-Zaidi & Youssef Ghandari, 2026. "Determinants of artificial intelligence adoption in audit firms: an immersion in theoretical approaches and a proposed conceptual framework," Post-Print hal-05602185, HAL.
    • Handle: RePEc:hal:journl:hal-05602185
    DOI: 10.5281/zenodo.19710872
    Note: View the original document on HAL open archive server: https://hal.science/hal-05602185v1
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