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Les biodigitaux, ces influenceurs virtuels qui vous font de la publicité

Author

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  • Marie-Nathalie Jauffret

    (UniCA - Université Côte d'Azur, SIC.Lab Méditerranée - Laboratoire de Recherche en Sciences de l'Information et de la Communication - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur)

  • Frédéric Aubrun

    (RESHAPE - Inserm U1290 - UCBL1 - Research on Healthcare Performance - UCBL - Université Claude Bernard Lyon 1 - Université de Lyon - INSERM - Institut National de la Santé et de la Recherche Médicale, HCL - Hospices Civils de Lyon)

Abstract

Si les extra-terrestres ne sont encore que des êtres de fiction, de nouvelles créatures générées en partie par l'intelligence artificielle ont fait leur apparition dans notre monde depuis 2016. Ce sont des biodigitaux. Depuis peu, ces personnages à l'apparence humaine envahissent l'espace publicitaire en jouant le rôle d'influenceurs.

Suggested Citation

  • Marie-Nathalie Jauffret & Frédéric Aubrun, 2023. "Les biodigitaux, ces influenceurs virtuels qui vous font de la publicité," Post-Print hal-05601750, HAL.
    • Handle: RePEc:hal:journl:hal-05601750
    DOI: 10.64628/AAK.4cyjvmvwa24/04/202615:15
    Note: View the original document on HAL open archive server: https://hal.science/hal-05601750v1
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