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Du live NPC au live match sur TikTok : les nouvelles stratégies d’influence

Author

Listed:
  • Frédéric Aubrun

    (HCL - Hospices Civils de Lyon)

  • Marie-Nathalie Jauffret

    (UniCA - Université Côte d'Azur, SIC.Lab Méditerranée - Laboratoire de Recherche en Sciences de l'Information et de la Communication - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur)

Abstract

C'est un peu comme une course infinie, entre les influenceurs et le législateur. À mesure que celui-ci prend des dispositions pour réguler les usages, les spécialistes de l'incitation à consommer s'adaptent et trouvent de nouveaux modes de communication, qui, par ricochet, suscitent de nouvelles lois… Au fur et à mesure, un équilibre se précise pour définir les pratiques commerciales éthiques.

Suggested Citation

  • Frédéric Aubrun & Marie-Nathalie Jauffret, 2024. "Du live NPC au live match sur TikTok : les nouvelles stratégies d’influence," Post-Print hal-05601740, HAL.
    • Handle: RePEc:hal:journl:hal-05601740
    DOI: 10.64628/AAK.4vj955xq724/04/2026
    Note: View the original document on HAL open archive server: https://hal.science/hal-05601740v1
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