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Hermès. Les artisans de la croissance

Author

Listed:
  • Sihem Rouane

    (TSM - Toulouse School of Management Research - UT Capitole - Université Toulouse Capitole - Comue de Toulouse - Communauté d'universités et établissements de Toulouse - CNRS - Centre National de la Recherche Scientifique - TSM - Toulouse School of Management - UT Capitole - Université Toulouse Capitole - Comue de Toulouse - Communauté d'universités et établissements de Toulouse)

  • Jamal Eddine Azzam

    (TSM - Toulouse School of Management Research - UT Capitole - Université Toulouse Capitole - Comue de Toulouse - Communauté d'universités et établissements de Toulouse - CNRS - Centre National de la Recherche Scientifique - TSM - Toulouse School of Management - UT Capitole - Université Toulouse Capitole - Comue de Toulouse - Communauté d'universités et établissements de Toulouse)

  • Stéphan Pezé

    (TSM - Toulouse School of Management Research - UT Capitole - Université Toulouse Capitole - Comue de Toulouse - Communauté d'universités et établissements de Toulouse - CNRS - Centre National de la Recherche Scientifique - TSM - Toulouse School of Management - UT Capitole - Université Toulouse Capitole - Comue de Toulouse - Communauté d'universités et établissements de Toulouse)

Abstract

Cette étude de cas aborde les sujets relatifs aux stratégies corporate et plus précisément les voies de développement (croissance horizontale et verticale) et les modes de développement (croissance organique, externe et relationnelle) d'une entreprise, souvent mobilisés en Management Stratégique de façon isolée ou alternative. La conduite stratégique de la maison du luxe Hermès traite ces différents concepts et illustre un « pattern » de développement stratégique complexe qui combine à la fois la croissance horizontale (diversification), la croissance verticale (intégration amont et aval) et l'exploitation de synergies de ressources et compétences et les synergies commerciales émergentes.

Suggested Citation

  • Sihem Rouane & Jamal Eddine Azzam & Stéphan Pezé, 2022. "Hermès. Les artisans de la croissance," Post-Print hal-05583184, HAL.
    • Handle: RePEc:hal:journl:hal-05583184
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