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Green Consumer Behavior
[Comportements de consommation durables]

Author

Listed:
  • Joël Mapendo Sangwa

    (Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar)

Abstract

This course examines sustainable consumer behavior at the crossroads of marketing, cognitive psychology, consumer culture studies, and institutional approaches. It explores how social norms, habits, values, emotions, framing, nudges, and governmental dispositifs shape consumption choices in the context of ecological transition. Drawing on neoliberalism, institutionalism, Consumer Culture Theory, and behavioral approaches, the course aims to explain the gap between pro-environmental attitudes and actual behavior, while identifying the mechanisms that can foster the adoption of more sustainable consumption practices.

Suggested Citation

  • Joël Mapendo Sangwa, 2025. "Green Consumer Behavior [Comportements de consommation durables]," Post-Print hal-05580955, HAL.
    • Handle: RePEc:hal:journl:hal-05580955
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