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Building consumer/arts institution relationships: An exploratory study in contemporary art museums

Author

Listed:
  • Juliette Passebois-Ducros

    (IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux)

  • Philippe Aurier

    (ESCAE de Montpellier)

Abstract

Although cultural consumption continues to grow, arts institutions more than ever must focus on the needs of their clients. How does one reconcile cultural needs with the need for high attendance rates? Visitor loyalty seems to be the best strategy in response to this challenge. Having first touched on the attraction of loyalty, we attempt here to understand what motivates visitors (clients) to engage in a long-term relationship with a museum. A conceptual model is presented and illustrated with a case study: contemporary art work center.

Suggested Citation

  • Juliette Passebois-Ducros & Philippe Aurier, 2004. "Building consumer/arts institution relationships: An exploratory study in contemporary art museums," Post-Print hal-05577308, HAL.
    • Handle: RePEc:hal:journl:hal-05577308
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