Proposing a framework for analyzing young adults' experience of digital monetary forms: a preliminary exploratory approach[Proposition d’un cadre d’analyse de l’expérience des jeunes adultes avec les monnaies digitales : Une approche exploratoire préliminaire]

As e-commerce has grown, so have new digital payment methods. Although they play a significant role in the finalization of online shopping baskets, an important moment of truth in the customer experience, marketing research has paid little attention to the consumer experience with these digital forms of money. And the framework for analyzing money is no longer entirely appropriate. Drawing on the fields of perceived value and experience from marketing research, we explore this field of research by measuring the value of the digital experience using existing measurement constructs. Our results demonstrate the value of further investigating the sources of perceived value of experiences involving digital monetary forms. They enable us to identify managerial avenues and theoretical perspectives around the typicality of digital monetary forms and monetary means in consumption.