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Socially Responsible Consumption: Myths And Realities in the Context of Agri-Food Companies

Author

Listed:
  • Tiona Wamba Joseph Herman

    (UDO - UNIVERSITÉ DE DOUALA)

  • Ngueissara Mangalbaye
  • Ndima Richard
  • Tiekam Fotso Daniel
  • Pokam Fongang Raïssa Inès
  • Ndoume Massopo Alvine Diana Lady
  • Diallo Mamadou Alpha
  • Kone Dotian Idriss
  • Wakam Wafo Sophie

Abstract

The objective of this article was to analyze the factors explaining socially responsible consumption within agri-food companies in Cameroon. We achieved this by conducting a quantitative study using a questionnaire as a data collection tool. The questionnaire was administered to 50 respondents, whose responses were coded using SPSS software, and the determinants of SRC were highlighted using SmartPLS software. The main finding is that all the factors studied have a positive impact on the implementation of SRC in agri-food companies in Cameroon, but with very different degrees of influence; they must therefore be ranked in order of importance. However, governance and certification criteria are more important than the others.

Suggested Citation

  • Tiona Wamba Joseph Herman & Ngueissara Mangalbaye & Ndima Richard & Tiekam Fotso Daniel & Pokam Fongang Raïssa Inès & Ndoume Massopo Alvine Diana Lady & Diallo Mamadou Alpha & Kone Dotian Idriss & Wak, 2026. "Socially Responsible Consumption: Myths And Realities in the Context of Agri-Food Companies," Post-Print hal-05568733, HAL.
    • Handle: RePEc:hal:journl:hal-05568733
    DOI: 10.47191/ijcsrr/V9-i3-35
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