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Évolution de l’offre thermale en France du médical au modèle international du bien-être : perspectives économiques, de consommation et de crédibilité

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  • Mazarine Wairy Dupuich

    (COMIN [Cerege] - Culture, cOnsommation, Médiations, Image et Numérique [Équipe du Cerege] - CEREGE [Poitiers] - Centre de recherche en gestion [UR 13564] - UP - Université de Poitiers = University of Poitiers, CEREGE [Poitiers] - Centre de recherche en gestion [UR 13564] - UP - Université de Poitiers = University of Poitiers, MPT [Cerege] - Management Public et Territoires [Équipe du Cerege] - CEREGE [Poitiers] - Centre de recherche en gestion [UR 13564] - UP - Université de Poitiers = University of Poitiers, UP - Université de Poitiers = University of Poitiers)

Abstract

Cette communication se propose d'analyser les enjeux stratégiques du thermalisme français à l'aune des mutations que connaît le secteur. En premier lieu, nous dresserons un état des lieux du secteur, entre héritage et diversification. Ensuite, nous explorerons les impacts économiques et les défis liés à la concurrence internationale. Enfin, nous interrogerons la nécessaire articulation entre dimension médicale et attractivité « bien-être » pour un avenir pérenne du thermalisme français.

Suggested Citation

  • Mazarine Wairy Dupuich, 2024. "Évolution de l’offre thermale en France du médical au modèle international du bien-être : perspectives économiques, de consommation et de crédibilité," Post-Print hal-05549805, HAL.
    • Handle: RePEc:hal:journl:hal-05549805
    Note: View the original document on HAL open archive server: https://hal.science/hal-05549805v1
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