Made in China luxury: why Chinese generations matter

Luxury: Story of Heritage, Innovation and Disruption in the AI EraSince our last symposium two years ago, we have witnessed uncertainty and disruption in luxurymarkets. The personal luxury goods sector experienced its first decline in 15 years (excluding the COVIDperiod), the luxury goods consumer base contracted by 50 million people and further deepening thesechallenges, sales and margins have been decreasing for luxury brands. And yet, here we are, our presence testament to the unwavering confidence we all have in the resilience of luxury and importance of luxuryresearch. In spite of the complexity of these challenges, the luxury industry is expected to undergo one of itsmost remarkable transformations, influenced by new technologies, changing consumer needs, and greaterdemands for sustainable and responsible business practices. We look forward to discussing these challenges, responses and outcomes with you in the context of: "Luxury: a Story of Heritage, Innovation and Disruption in the AI Era"Since late last year we have had the pleasure of receiving your research papers. We are honored that youhave chosen to share your work with us and deeply appreciate the rigor and originality of your contributions. Your research is invaluable to the success of this symposium, and we sincerely thank you. The symposium would not have been possible without the support of the many reviewers who gave their time and expertise to thoughtfully reviewing these submissions. Thank you for your generous contribution. Finally, we would like to thank everyone who was involved in the successful organization of this event, without their contribution this symposium would not be possible: Jean-Philippe Muller (General Director & Dean of IUM), Sophie de Lorenzo (Director Corporate Relations, IUM), Iulia Pantea (Events & Communication Manager, IUM), , Mariateresa Torchia (Professor of Management, Head of Research & DBA Program Director, IUM), Anne Marie Vesdrevanis (Professor of Management, IUM), Carolina Bracco (Communication & Recruitment Manager, IUM) and OMNES Education. On that note, we are honored to present you with the 2025 Monaco Symposium of Luxury research abstracts. We hope that you enjoy reading them as much as we did and we look forward to an insightful and collaborative symposium.