Adoption of innovative urban mobility solutions: the role of citizens’ eco-responsible sensitivity[Adoption des mobilités urbaines innovantes : le rôle de la sensibilité écoresponsable du citoyen]

Smart cities are so-called "intelligent" or "connected" cities in which innovation plays a central role. Environmental innovation is one of the forms of proximity innovation that directly affects citizens' daily lives. However, citizens are more or less receptive to the eco-responsible arguments promoted through territorial communication campaigns. This paper aims to understand the relationships between citizens' eco-responsible sensitivity and the valuation and adoption of new urban mobility concepts (smart mobility): shared bicycles, scooters, electric bikes, eco-friendly public transport, electric car-sharing services, urban carpooling, and similar solutions. The first part examines environmental innovation within smart cities and focuses specifically on smart mobility. It defines these innovative urban mobility solutions (IUMS) made available to citizens. The second part develops an explanatory model of the adoption of new urban mobility solutions in relation to users' eco-responsible sensitivity. The third stage involves data collection through an online study using an innovative mixed quanti-quali format. This approach enables the collection of verbatim responses from a much larger sample than traditional offline qualitative research. The drivers of IUMS adoption are then modeled using R software. The recommendations focus on the behavioral strategies that public authorities should prioritize to activate and guide the use of new eco-responsible mobility solutions.