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Modeling Responsible Purchasing Behavior Among Retail Customers: The Influence of Consumer Values
[Modélisation explicative des achats responsables des clients d'une enseigne de distribution : le rôle des valeurs du consommateur]

Author

Listed:
  • Stephane Magne

    (PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne, LAREQUOI - Laboratoire de recherche en Management - UVSQ - Université de Versailles Saint-Quentin-en-Yvelines)

  • Stéphanie Leprieur

    (VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours)

  • Patricia Coutelle

    (VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours)

Abstract

This research aims to model responsible purchasing behavior for sustainable food products among retail customers, focusing on the role of personal consumer values. It draws on Holbrook's consumption value taxonomy and Schwartz's theory of personal values to analyze perceived value formation and its impact on purchasing behavior. The study is based on an online survey conducted with 1,934 Picard customers, matched with their actual purchase data over a 12-month period and analyzed using SPSS. The findings identify a four-group consumer typology and examine the relationships between personal values, attitudes, concerns, and the share of organic product turnover. The objective is to better understand the drivers of responsible purchasing and their managerial implications.

Suggested Citation

  • Stephane Magne & Stéphanie Leprieur & Patricia Coutelle, 2024. "Modeling Responsible Purchasing Behavior Among Retail Customers: The Influence of Consumer Values [Modélisation explicative des achats responsables des clients d'une enseigne de distribution : le rôle des valeurs du consommateur]," Post-Print hal-05521968, HAL.
    • Handle: RePEc:hal:journl:hal-05521968
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