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Qualitative Approach of the “Personal Aesthetic Feeling” Trait : a Jungian Interpretative Frame
[Approche qualitative du construit de “Sensibilité Esthétique Personnelle” : une grille d'interprétation jungienne]

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  • Stephane Magne

    (PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne, LAREQUOI - Laboratoire de recherche en Management - UVSQ - Université de Versailles Saint-Quentin-en-Yvelines)

Abstract

A qualitative approach reveals exploratory dimensions of the "Personal Aesthetic Feeling" trait. A content analysis and an interpretative frame validate this concept. The first one is thematic and the other one is based upon Jung's psychological types. This article presents two main contributions. First, the Jungian concepts are developed in details. These are useful for a market study as well as marketing research. Besides, dimensions and items of the "Personal Aesthetic Feeling" are discussed toward a future quantitative validation.

Suggested Citation

  • Stephane Magne, 1998. "Qualitative Approach of the “Personal Aesthetic Feeling” Trait : a Jungian Interpretative Frame [Approche qualitative du construit de “Sensibilité Esthétique Personnelle” : une grille d'interprétation jungienne]," Post-Print hal-05521634, HAL.
    • Handle: RePEc:hal:journl:hal-05521634
    Note: View the original document on HAL open archive server: https://hal.science/hal-05521634v1
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