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The Ups and Downs of Shopping Mall: A Historical Evolution

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  • Karine Picot-Coupey

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • Nina Krey

    (Rowan University)

Abstract

The shopping mall landscape has undergone significant transformation over the years, reflecting broader shifts in consumer behavior, socioeconomic factors, and retail dynamics. Despite these changes, shopping malls continue to be an attractive environment for retail shopping. Shopping malls have been a part of the retail industry for nearly 80 years, despite challenges and uncertainties. Starting from its history, this article delves into the various the various multifaceted elements that contribute to the ups and downs of shopping malls, while emphasizing their long-lasting attractiveness as a retail shopping environment. Considering both the continuous interest of consumers in shopping malls and the evolution of the retail industry, it is of interest to examine why some consumers avoid patronizing shopping malls, the specific role malls play in omnichannel retailing, and finally detailing four reasons for the success of shopping malls.

Suggested Citation

  • Karine Picot-Coupey & Nina Krey, 2025. "The Ups and Downs of Shopping Mall: A Historical Evolution," Post-Print hal-05519212, HAL.
    • Handle: RePEc:hal:journl:hal-05519212
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