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Nutri-score in brand communications: what practices and what potential effects?
[Le Nutri-score dans les communications des marques : quelles pratiques pour quels effets potentiels ?]

Author

Listed:
  • Boubacar Sadou

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

  • Mathieu Kacha

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

  • Jean-Luc Herrmann

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

Abstract

This paper proposal, part of a doctoral research project conducted by the lead author, aims to examine the potential effects associated with the presence of the Nutri-score in brand communications. After clarifying the concept of the Nutri-Score, a synthesis of key findings regarding the impact of the Nutri-score on product packaging is supplemented by an analysis of the effects of nutritional information or claims in brand communications. A content analysis complements this synthesis, helping to identify research avenues and potential contributions arising from the study.

Suggested Citation

  • Boubacar Sadou & Mathieu Kacha & Jean-Luc Herrmann, 2024. "Nutri-score in brand communications: what practices and what potential effects? [Le Nutri-score dans les communications des marques : quelles pratiques pour quels effets potentiels ?]," Post-Print hal-05517890, HAL.
    • Handle: RePEc:hal:journl:hal-05517890
    as

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