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L’écosystème des spectacles sportifs : de la recherche aux pratiques managériales et inversement

Author

Listed:
  • Lionel Maltese

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, ULaval - Université Laval [Québec], Kedge BS - Kedge Business School)

  • Frank Pons
  • Jean-Philippe Danglade
  • Olivier Keramidas

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

Abstract

Depuis plus de 30 ans, de nombreuses publications ont utilisé le sport en tant que terrain de recherche avec une focalisation dans le domaine du parrainage sportif. Néanmoins, la spécificité du marketing des spectacles sportifs a depuis offert de nombreuses pistes de développements scientifiques et managériaux. Il n'existe cependant pas d'état des lieux récent de la recherche en marketing des spectacles sportifs. Cet article vise à adresser cette limite et à y intégrer les pratiques managériales témoignant de la complémentarité académique et managériale dans cette sphère d'activités.

Suggested Citation

  • Lionel Maltese & Frank Pons & Jean-Philippe Danglade & Olivier Keramidas, 2016. "L’écosystème des spectacles sportifs : de la recherche aux pratiques managériales et inversement," Post-Print hal-05499409, HAL.
    • Handle: RePEc:hal:journl:hal-05499409
    DOI: 10.3917/resg.115.0075
    as

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