IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-05474921.html

Managerial practices and sustainability of family-owned hotels in Southern Morocco
[Pratiques managériales et durabilité des hôtels familiaux au Sud du Maroc]

Author

Listed:
  • Cheikh Hassanna Cheikh Maoulainine

    (UM5 - Université Mohammed V de Rabat [Agdal])

  • Jalila AIT SOUDANE

    (UM5 - Université Mohammed V de Rabat [Agdal])

Abstract

Family-run hotels are a cornerstone of tourism in southern Morocco, yet long-term viability increasingly depends on sustainable and professionalized management practices. This study examines how intergenerational succession and managerial routines shape performance and guest satisfaction. A sequential mixed-methods design was adopted. Four semi-structured interviews with family-hotel managers and a tourism-sector official were thematically coded to identify governance, succession, and service-quality dimensions. These insights guided the analysis of 352 online guest reviews from major booking platforms, combining lexical frequency measures and sentiment analysis. Findings suggest that succession planning, more structured pricing and performance steering, and digital guest relations are associated with more favorable evaluations and greater service consistency, while weak knowledge codification and pronounced seasonality hinder competitiveness. The study recommends mentored succession, targeted steering skills, and the adoption of sustainability-oriented digital tools.

Suggested Citation

  • Cheikh Hassanna Cheikh Maoulainine & Jalila AIT SOUDANE, 2026. "Managerial practices and sustainability of family-owned hotels in Southern Morocco [Pratiques managériales et durabilité des hôtels familiaux au Sud du Maroc]," Post-Print hal-05474921, HAL.
    • Handle: RePEc:hal:journl:hal-05474921
    DOI: 10.5281/zenodo.18308293
    Note: View the original document on HAL open archive server: https://hal.science/hal-05474921v1
    as

    Download full text from publisher

    File URL: https://hal.science/hal-05474921v1/document
    Download Restriction: no
    File URL: https://libkey.io/10.5281/zenodo.18308293?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-05474921. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.