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La contribution des Plateformes d'Attractivité et d'Emploi Territoriales à l'émergence de marques employeurs territoriales

Author

Listed:
  • Julien Viguier

    (MRM-RH - Montpellier Research in Management - Ressources Humaines - MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier, MRM-MPR - Management et Pratiques Responsables - MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier)

  • Isabelle Bories-Azeau

    (MRM-RH - Montpellier Research in Management - Ressources Humaines - MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier)

  • Anne Loubes

    (MRM-RH - Montpellier Research in Management - Ressources Humaines - MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier)

Abstract

Pour faire face à l'enjeu croissant de l'attractivité des organisations et des territoires, de nouvelles initiatives en matière de Gestion des Ressources Humaines Territoriale ont émergé ces dernières années : les Plateformes d'Attractivité et d'Emploi Territoriale (PAET). Via ces dispositifs, les organisations employeuses s'interrogent sur leur marque employeur et se regroupent pour construire ensemble ce qui peut être considéré comme une « Marque Employeur Territoriale » (MET) (Loufrani-Fédida, 2018, 2020 ; Evon et Hulin, 2020). Cette communication propose un focus sur un cas de Plateforme afin de proposer l'amorce d'un cadre d'analyse à partir de ce nouveau type de dispositifs. Nous mobilisons la théorie de l'acteur-réseau (Akrich et al., 2006) et le concept de tercéisation (Xhauflair et Pichault, 2010, 2012) pour montrer que le développement d'une PAET permet d'améliorer la compréhension de la MET.

Suggested Citation

  • Julien Viguier & Isabelle Bories-Azeau & Anne Loubes, 2025. "La contribution des Plateformes d'Attractivité et d'Emploi Territoriales à l'émergence de marques employeurs territoriales," Post-Print hal-05472405, HAL.
    • Handle: RePEc:hal:journl:hal-05472405
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