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« Enfants influenceurs » : est-ce bien raisonnable ?

Author

Listed:
  • Douniazed Filali Boissy

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine, ICN Business School)

  • Elodie Jouny-Rivier

    (ESSCA Research Lab - ESSCA - ESSCA – École supérieure des sciences commerciales d'Angers = ESSCA Business School)

Abstract

Ils s'appellent Swan, Kalys, Athena, Ryan, Mila, Lili-Rose ou Hugo. Ils ont entre 3 et 15 ans, et ils sont suivis par des millions de fans sur YouTube, TikTok, Instagram ou Snapchat. Ce sont des enfants influenceurs. Ces enfants mineurs, parfois même encore bébés, sont exposés quotidiennement par leurs parents aux « vues » et au su de toute la toile.

Suggested Citation

  • Douniazed Filali Boissy & Elodie Jouny-Rivier, 2024. "« Enfants influenceurs » : est-ce bien raisonnable ?," Post-Print hal-05467345, HAL.
    • Handle: RePEc:hal:journl:hal-05467345
    DOI: 10.64628/AAK.g9umtck4y
    as

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