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Entretien annuel : le danger du marketing de soi-même

Author

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  • George Kassar

    (Ascencia business school)

Abstract

Chaque année, un paradoxe managérial devient presque une tradition : le grand théâtre des entretiens d'évaluation individuelle de performance dans bien des entreprises. Ceux qui maîtrisent tout juste leur sujet arrivent sûrs d'eux, brandissant leurs « grandes réussites » et occupent l'espace. Les vrais compétents, eux, minimisent leurs exploits, soulignent ce qui reste à améliorer… et passent sous le radar. Résultat : on récompense ceux qui parlent le plus fort, pas forcément ceux qui contribuent le plus. On s'étonne ensuite de voir les meilleurs partir. Alors, comment les cadrer au mieux pour distinguer les salariés qui se mettent en scène de ceux qui créent réellement de la valeur, mais sous-estiment leur capacités ?

Suggested Citation

  • George Kassar, 2026. "Entretien annuel : le danger du marketing de soi-même," Post-Print hal-05466547, HAL.
    • Handle: RePEc:hal:journl:hal-05466547
    DOI: 10.64628/AAK.gxn5wf96r
    as

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