Digital stress management: a key variable for consumers in digitalized business relationships[La gestion du stress numérique : une variable clé pour les consommateurs dans les relations commerciales digitalisées]

Faced with the abundance of personal data collected through connected objects, individuals are torn between the concern for privacy and the desire to take full advantage of the benefits offered by these technologies. In this context, an original qualitative methodology was implemented to evaluate the impact of these data collections on the behaviors and well-being of participants who were placed in a situation of intrusiveness within an experimental apartment. Results show that, despite the benefits derived from the experiment, participants developed uncertainties related to the exploitation of their data. In order to control the resulting stress, coping strategies are developed by the participants. Finally, the extrapolation of these results to a commercial reality gives rise to new research perspectives related to the management of digital stress in the context of digitalized commercial relationships.