IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-05452223.html

The relational impacts following a violation of the General Data Protection Regulation (GDPR)

Author

Listed:
  • Pauline Roques

    (MRM-MKG - Montpellier Research in Management - Marketing - MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier)

  • David Vidal

    (MRM-MKG - Montpellier Research in Management - Marketing - MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier)

  • Anne-Sophie Cases

    (MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier)

Abstract

Although the General Data Protection Regulation is a legal requirement, its implementation by companies remains inconsistent. This study aims to (1) categorize GDPR violations through a qualitative study with digital marketing professionals and (2) assess their impact on customer relationships through an experimental study. Five violation types are identified and classified as intentional/unintentional and active/passive. Results show that unintentional failures (due to error or incapacity) lead to weaker retaliation intentions than omissions or malicious acts. However, ignorance is not considered more acceptable than omissions. Consumers expect companies to stay informed about data regulations, highlighting the need for tools supporting GDPR compliance.

Suggested Citation

  • Pauline Roques & David Vidal & Anne-Sophie Cases, 2025. "The relational impacts following a violation of the General Data Protection Regulation (GDPR)," Post-Print hal-05452223, HAL.
    • Handle: RePEc:hal:journl:hal-05452223
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-05452223. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.