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L’effet ambivalent de la réputation des entreprises sur leurs décisions d’acquisitions internationales

Author

Listed:
  • Olivier Lamotte

    (Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School)

  • Ulrike Mayrhofer

    (GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur, IAE Nice - Institut d'Administration des Entreprises - Nice - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur)

  • Ana Colovic

    (NEOMA - Neoma Business School)

  • Ludivine Chalencon

    (MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

La réputation des entreprises fait l'objet d'une attention croissante, de la part des entreprises elles-mêmes qui cherchent à l'améliorer ou à la préserver, mais également de la part de leurs parties prenantes. Pour les consommateurs, par exemple, la réputation d'une entreprise représente un indicateur de la qualité des produits ou des services proposés. Pour les organisations non gouvernementales (ONG), la réputation constitue un levier sur lequel elles peuvent s'appuyer pour infléchir les actions d'une entreprise, par exemple en pointant du doigt son impact social ou environnemental.

Suggested Citation

  • Olivier Lamotte & Ulrike Mayrhofer & Ana Colovic & Ludivine Chalencon, 2021. "L’effet ambivalent de la réputation des entreprises sur leurs décisions d’acquisitions internationales," Post-Print hal-05451083, HAL.
    • Handle: RePEc:hal:journl:hal-05451083
    DOI: 10.64628/AAK.pvy9cveep
    Note: View the original document on HAL open archive server: https://normandie-univ.hal.science/hal-05451083v1
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