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Tensions entre les parties prenantes autour de l’ambiguïté de la marque scolaire : Approche par les économies de la grandeur

Author

Listed:
  • Lisa d'Argenlieu

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Sarah Benmoyal-Bouzaglo
  • Denis Guiot

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique, DMSP - Dauphine marketing, stratégie, prospective - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres)

  • Lisa d'Argenlieu

Abstract

Le colloque cherche à regrouper et à présenter en priorité les travaux correspondant à des études originales sur la consommation en tant que phénomène socio-culturel (de type Consumer Culture Theory). Ce positionnement vers l'appréhension et la compréhension d'une culture de consommation favorise, notamment, des approches pluridisciplinaires à travers l'utilisation des apports du marketing, de la sociologie, de l'histoire, de l'anthropologie ou de l'ethnologie.

Suggested Citation

  • Lisa d'Argenlieu & Sarah Benmoyal-Bouzaglo & Denis Guiot & Lisa d'Argenlieu, 2024. "Tensions entre les parties prenantes autour de l’ambiguïté de la marque scolaire : Approche par les économies de la grandeur," Post-Print hal-05444748, HAL.
    • Handle: RePEc:hal:journl:hal-05444748
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