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Mini Marketing Case: Airbus – Aviation Sector. Strategic Intelligence in the Aerospace Industry
[Mini-étude de cas marketing : Airbus – Branche Aviation. Veille stratégique dans l’industrie aérospatiale]

Author

Listed:
  • Patrice Ballester

    (IGS - Groupe IGS, Euridis - Euridis Business School)

Abstract

Six Strategic Intelligence Factors for Airbus F1 – Product and Technology Monitoring : Observe and track new products on the target market, with a particular focus on eco-innovations and technological advancements. F2 – Trend and SDG Monitoring Monitor emerging market trends and assess developments in line with the Sustainable Development Goals (SDGs). F3 – Competitor Analysis Identify new competitors entering the market and monitor potential entrants that may pose future threats. F4 – Regulatory Watch Stay informed about new regulations and their implementation timelines, ensuring compliance and strategic planning. F5 – Anticipation of Competitor Actions and Consumer Needs Forecast competitor moves and emerging consumer needs to adjust marketing, product, and innovation strategies. F6 – Market Intelligence and Benchmarking Maintain a global market perspective, listing successful and failed products, companies in decline or growth, and analyze the underlying reasons for their performance.

Suggested Citation

  • Patrice Ballester, 2022. "Mini Marketing Case: Airbus – Aviation Sector. Strategic Intelligence in the Aerospace Industry [Mini-étude de cas marketing : Airbus – Branche Aviation. Veille stratégique dans l’industrie aérospa," Post-Print hal-05432611, HAL.
    • Handle: RePEc:hal:journl:hal-05432611
    as

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