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Regard Sur Le Négoce De Boissons Alcoolisées En Nouvelle-Calédonie (Années 1850-1900)

Author

Listed:
  • Franck Enjuanes

    (ENTPE - École Nationale des Travaux Publics de l'État)

Abstract

In New Caledonia, spread of alcoholic beverages accompanied colonization. Alcohol trade developed mainly with the arrival of settlers, as it was very popular with Europeans in colonial situations, who used it to cope with their isolation or distance from this dangerous friend. Originally, alcohol arrived in New Caledonia via traders based in Australia. This attention quickly led to introduction of regulations to control and tax this lucrative trade. Alcohol was a flagship product of the trading post economy that spread throughout New Caledonia from the port of Nouméa. It featured prominently on shelves and in advertisements of local trading houses, which used freshly arrived wine as a loss leader to attract customers. In addition, large number of ration holders in the colony, whether convicts, civil servants, soldiers, or sailors, offered local merchants lucrative contracts to supply the administration responsible for procurement.

Suggested Citation

  • Franck Enjuanes, 2024. "Regard Sur Le Négoce De Boissons Alcoolisées En Nouvelle-Calédonie (Années 1850-1900)," Post-Print hal-05422451, HAL.
    • Handle: RePEc:hal:journl:hal-05422451
    Note: View the original document on HAL open archive server: https://hal.science/hal-05422451v1
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