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The good, the bad and the ugly ...to whom price benefits?
[Le bon, la brute et le truand… à qui profite le prix ?]

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  • Blandine Anteblian

    (CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE])

  • Aline Montagnac

    (CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE])

  • Bertrand Belvaux

    (CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE])

Abstract

The objective of this research is to study consumers' perception of justice in the distribution of value between the main players in retail trade: producers, manufacturers and retailers. A quantitative survey of 171 consumers (in progress) is being carried out using milk as an example. The results show very clear perceptions: positive for producers, negative for retailers, more nuanced for manufacturers. While consumers perceive injustice in the way producers are remunerated, they don't seem ready to do anything about it.

Suggested Citation

  • Blandine Anteblian & Aline Montagnac & Bertrand Belvaux, 2024. "The good, the bad and the ugly ...to whom price benefits? [Le bon, la brute et le truand… à qui profite le prix ?]," Post-Print hal-05419619, HAL.
    • Handle: RePEc:hal:journl:hal-05419619
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