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Le marketing dans un monde connecté, un monde de paradoxes…

Author

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  • Gilles N'Goala

    (MRM-MKG - Montpellier Research in Management - Marketing - MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier)

Abstract

1 – Un marketing ubiquitaire vs un marketing désincarné 2 – Un encastrement social vs un isolement social 3 – Un monde de liberté vs un monde d'enfermement 4 – Un monde de vérité vs un monde de mensonges 5 – Un monde transparent vs un monde invisible 6 – Un monde intelligent vs un monde intelligible 7 – Un monde d'exploitation vs un monde d'exploration 8 – Un marketing du temps réel vs un marketing soutenable 9 – Un client réifié vs un client humanisé 10 – Un monde collaboratif vs un monde individualiste

Suggested Citation

  • Gilles N'Goala, 2016. "Le marketing dans un monde connecté, un monde de paradoxes…," Post-Print hal-05418652, HAL.
    • Handle: RePEc:hal:journl:hal-05418652
    as

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