IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-05415647.html

Sustainability and territorial brand image: To what extent the sustainable territorial brand impacts eco-responsible behavior?

Author

Listed:
  • Sara Ait Abderrahman

    (UIT - Université Ibn Tofaïl)

  • Fatima Zohra Alaoui Sossi

    (University Ibn Toufail = Université Ibn-Tufayl = جامعة ابن طفيل)

Abstract

This article analyzes how the integration of sustainability into a territorial brand influences citizens' perceptions and eco-friendly behaviors. Based on a literature review, the study introduces the concept of a "sustainable territorial brand" that merges place branding and sustainable development. A quantitative survey conducted among 120 residents of Rabat, designated a "green city" since 2010, shows that the sustainable territorial brand significantly strengthens citizens' commitment, values, trust, and attitudes. The main finding indicates that commitment is the strongest determinant of eco-responsible behavior, whereas trust has no direct effect. These results suggest that sustainable territorial branding can be an effective lever for mobilizing citizens toward environmental transition. Recommendations include reinforcing transparency and visibility around sustainability initiatives, encouraging citizen participation in local environmental actions, and designing communication strategies that highlight shared values and collective benefits. Déclaration de divulgation : L'auteur n'a pas connaissance de quelconque financement qui pourrait affecter l'objectivité de cette étude. Conflit d'intérêts : L'auteur ne signale aucun conflit d'intérêts.

Suggested Citation

  • Sara Ait Abderrahman & Fatima Zohra Alaoui Sossi, 2025. "Sustainability and territorial brand image: To what extent the sustainable territorial brand impacts eco-responsible behavior?," Post-Print hal-05415647, HAL.
    • Handle: RePEc:hal:journl:hal-05415647
    DOI: 10.5281/zenodo.17914447
    Note: View the original document on HAL open archive server: https://hal.science/hal-05415647v1
    as

    Download full text from publisher

    File URL: https://hal.science/hal-05415647v1/document
    Download Restriction: no
    File URL: https://libkey.io/10.5281/zenodo.17914447?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-05415647. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.