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Cas pédagogique (SC_0325_1) : Programme d'Affiliation de La Redoute : Stratégies, DDRSE et Défis dans un Marché Concurrentiel

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  • Solene Juteau

    (Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School)

Abstract

Ce cas présente La Redoute, une entreprise française leader dans la vente par correspondance et le commerce électronique. Situé en France, il examine les efforts de l'entreprise pour revitaliser son programme d'affiliation, en place depuis 2005. La Redoute doit relever le défi de redynamiser ce programme afin de diversifier ses offres, d'apporter une valeur ajoutée à ses clients et d'élargir son public cible tout en maintenant un niveau élevé de qualité des produits et des services. L'étude de cas explore les stratégies possibles pour atteindre cet objectif dans le secteur du commerce électronique, et du marketing d'affiliation dans le contexte de la transformation numérique de la vente par correspondance.

Suggested Citation

  • Solene Juteau, 2025. "Cas pédagogique (SC_0325_1) : Programme d'Affiliation de La Redoute : Stratégies, DDRSE et Défis dans un Marché Concurrentiel," Post-Print hal-05401151, HAL.
    • Handle: RePEc:hal:journl:hal-05401151
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