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The evolution and dynamics of farmer engagement in direct-to-consumer channels in France

Author

Listed:
  • Pierre Chiaverina

    (UMR MoISA - Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences) - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - IRD - Institut de Recherche pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement, INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement)

  • Sophie Drogué

    (UMR MoISA - Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences) - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - IRD - Institut de Recherche pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement, INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement)

Abstract

In this study, we employ a mixed-Markov chain model to analyze the factors that influence the dynamics of farm involvement in direct-to-consumer (DTC) channels, using data from the French Agricultural Data Network (FADN). Our findings reveal low participation in DTC channels in France since 1970, along with a notable trend toward combining these channels with conventional supply chains. We also find that farmers often disengage from direct sales over time, partly due to challenges in scaling up, declining returns, and weakening demand for direct food products.

Suggested Citation

  • Pierre Chiaverina & Sophie Drogué, 2025. "The evolution and dynamics of farmer engagement in direct-to-consumer channels in France," Post-Print hal-05393492, HAL.
    • Handle: RePEc:hal:journl:hal-05393492
    DOI: 10.1093/erae/jbaf040
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