Corporate Social Responsibility of Brands in the Age of Strategic Sovereignty: An Integrative Approach through the STAR Index[Repenser la responsabilité sociétale des marques à l'ère de la souveraineté stratégique : une approche intégrative par l'indicateur STAR]

This article proposes an integrated analytical framework for assessing the territorial performance of brands across four key dimensions: Sovereignty, Ecological Transition, Social Autonomy, and Organizational Resilience (acronym STAR). The STAR indicator aims to objectify concepts that have, until now, been difficult to operationalize, in order to facilitate their integration into corporate strategic management. From an academic perspective, it bridges domains that are often treated separately—strategy, CSR, sustainable development, and territorialization. From a managerial perspective, it serves as a structuring self-assessment tool to guide brands toward more sustainable and sovereign trajectories.