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Comment les spectateurs des événements sportifs réagissent-ils face aux sponsors « polluants » ?

Author

Listed:
  • Michel Desbordes

    (CIAMS - Complexité, Innovation, Activités Motrices et Sportives - UO - Université d'Orléans - Université Paris-Saclay)

  • Björn Walliser

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

  • Maël Besson

    (Agence SPORT 1.5)

Abstract

La présence de Coca-Cola pour les Jeux olympiques et paralympiques de Paris 2024 et Dacia à l'Ultra-Trail du Mont-Blanc (UTMB) a cristallisé les critiques. Ce qui est en jeu pour les organisateurs d'évènements sportifs : trouver un équilibre entre critères financiers, avec la présence de ces marques commerciales, et environnementaux.

Suggested Citation

  • Michel Desbordes & Björn Walliser & Maël Besson, 2025. "Comment les spectateurs des événements sportifs réagissent-ils face aux sponsors « polluants » ?," Post-Print hal-05373340, HAL.
    • Handle: RePEc:hal:journl:hal-05373340
    DOI: 10.64628/AAK.6hsfwepgs
    Note: View the original document on HAL open archive server: https://hal.univ-lorraine.fr/hal-05373340v1
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