IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-05364305.html
   My bibliography  Save this paper

Marketing Via Social Network: The Future For Home-Based Business In Malaysia

Author

Listed:
  • Nor Izawaty Md Nor

    (Graduate School of Management, Management and Science University (MSU), University Drive, Off-Persiaran Olahraga, Section 13, 40100, Shah Alam, Selangor Darul Ehsan, Malaysia.)

  • Aye Aye Khin

    (Faculty of Accountancy and Management, Universiti Tunku Abdul Rahman (UTAR), Bandar Sungai Long, 43000, Kajang, Selangor Darul Ehsan, Malaysia.)

Abstract

Online business is no longer a new phenomenon in Malaysia but has become a business trend. Due to capital constraints, the home-based business has taken the initiative to market their business through social networks. So more people in this country are get involved in the online business with just running a home-based business. This study is done to see the views of social networks users on the Marketing Home-Based Businesses. This study was to examine the relationship between the consumer behavior and the use of internet, online business, social networks and business strategies by home-based business. Besides then this study is wanted to see the relationship between Consumer Behaviors and Marketing Home-Based Businesses through social network. The survey was conducted in the Klang Valley area and involved 100 respondents aged 21 years and above. Structural equation modeling was used to test the hypothesis. Results found that there were impacts on consumer behavior by several factors such as the use of online business, social network usage and business strategy. While Marketing Home-Based Business also depends on the factor of consumer behavior. The conclusions of this study found that home-based business has a bright future and good potential to move forward in the business. This study suggested that home-based business must be given a basic business marketing course and legal guidance to more professionally and ethical manner by government or private entity.

Suggested Citation

  • Nor Izawaty Md Nor & Aye Aye Khin, 2015. "Marketing Via Social Network: The Future For Home-Based Business In Malaysia," Post-Print hal-05364305, HAL.
    • Handle: RePEc:hal:journl:hal-05364305
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-05364305. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.