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Keynote : The Advergames
[Keynote : Les Advergames]

Author

Listed:
  • Marine Boyaval

    (Université de Lille, LUMEN - Lille University Management Lab - ULR 4999 - Université de Lille)

  • Julian Alvarez

    (GERIICO - Groupe d'Études et de Recherche Interdisciplinaire en Information et COmmunication - ULR 4073 - Université de Lille, Ludoscience - Ludoscience : Studying Video Games, INSPE LHdF - Institut national supérieur du professorat et de l'éducation - Académie de Lille - Hauts-de-France - Université de Lille)

  • Olivier Rampnoux

    (CEREGE [Poitiers] - Centre de recherche en gestion [UR 13564] - UP - Université de Poitiers = University of Poitiers, UP - Université de Poitiers = University of Poitiers)

Abstract

Cette keynote est l'occasion de présenter les concepts d'Advergame, de In-game advertising et d'Edumarket game à la fois sur le plan historique que de nos jours. L'idée est ainsi de donner de définir les concepts, leurs évolutions à travers le temps et d'analyser des chiffres associés. Ce passage en revue à pour but de poser les bases d'une journée d'étude dédiée à la consommation et jeux vidéo.

Suggested Citation

  • Marine Boyaval & Julian Alvarez & Olivier Rampnoux, 2025. "Keynote : The Advergames [Keynote : Les Advergames]," Post-Print hal-05357215, HAL.
    • Handle: RePEc:hal:journl:hal-05357215
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