Gaining legitimacy: an identity-based view for international Lebanese entrepreneurs

Entrepreneurial legitimacy is a multidimensional construct that remains conceptually fragmented despite its recognized importance in entrepreneurship research. While various disciplines have explored legitimacy through sociological, psychological, and organizational lenses, a unified theory has yet to emerge. Prior research highlights the role of legitimacy in organizational success, particularly in gaining stakeholder support and facilitating internationalization. Though, little is known about how entrepreneurs construct their identities to gain legitimacy in global markets. This study addresses this gap by investigating how Lebanese entrepreneurs enact entrepreneurial identities to build international legitimacy. Drawing on social identity theory and institutional theory, we examine the interplay between legitimacy and internationalization in entrepreneurial ventures. Using a grounded theory approach, this research develops a framework for understanding how legitimacy is acquired and managed throughout a venture's lifecycle. Our findings contribute to entrepreneurship and legitimacy literature by offering insights into the strategic identity work entrepreneurs engage in to enhance their competitiveness in international markets.