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Les villes qui attirent grâce aux évènements sportifs :

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  • Bruno Lapeyronie

    (MPT [Cerege] - Management Public et Territoires [Équipe du Cerege] - CEREGE [Poitiers] - Centre de recherche en gestion [UR 13564] - UP - Université de Poitiers = University of Poitiers)

Abstract

La stratégie d'accueil du public lors d'événements sportifs s'est diversifiée au fil du temps en s'adaptant à la taille de l'événement, aux attentes du public et aux valeurs du territoire. Si bien que les collectivités territoriales ont permis l'accompagnement de la mise en tourisme de l'événement sportif à travers un nouveau prisme identitaire. Illustration avec la politique déployée par la ville de Montpellier.

Suggested Citation

  • Bruno Lapeyronie, 2024. "Les villes qui attirent grâce aux évènements sportifs :," Post-Print hal-05337639, HAL.
    • Handle: RePEc:hal:journl:hal-05337639
    Note: View the original document on HAL open archive server: https://hal.science/hal-05337639v1
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    File URL: https://hal.science/hal-05337639v1/document
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