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The role of flow in consumer environmental commitment applied to the case of immersive 360° educational videos

Author

Listed:
  • Caroline Bonnetier

    (VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours, UT - Université de Tours, IAE Tours Val de Loire - Institut d'Administration des Entreprises (IAE) - Tours Val de Loire)

  • Baptiste Moussaoui

    (VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours, UT - Université de Tours, IAE Tours Val de Loire - Institut d'Administration des Entreprises (IAE) - Tours Val de Loire)

  • Imed Ben Nasr

    (Excelia Group | La Rochelle Business School, CERIIM - Centre de Recherche en Intelligence et Innovation Managériales - Excelia Group | La Rochelle Business School)

  • Laurent Maubisson

    (VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours, UT - Université de Tours, IAE Tours Val de Loire - Institut d'Administration des Entreprises (IAE) - Tours Val de Loire)

Abstract

Nowadays, the development of consumers' environmental commitment has become a major societal issue. This study examines the effects of interactivity in a 360° immersive video on environmental commitment. To achieve the research objectives, an initial experiment was conducted with a sample of 60 individuals, divided into two subgroups of 30 participants each. After watching a 360° immersive video raising awareness about ocean pollution, self-reported measures of flow, concern, information, control, and curiosity were collected. At this stage, the analysis of the results has not yet been finalized, and a second phase of data collection will be implemented to expand the sample in each experimental condition.

Suggested Citation

  • Caroline Bonnetier & Baptiste Moussaoui & Imed Ben Nasr & Laurent Maubisson, 2025. "The role of flow in consumer environmental commitment applied to the case of immersive 360° educational videos," Post-Print hal-05324416, HAL.
    • Handle: RePEc:hal:journl:hal-05324416
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