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Les réseaux sociaux numériques d’entreprise au service de la RSE - Cas de trois grandes entreprises françaises du CAC 40

Author

Listed:
  • Marin de la Rochefoucauld

    (VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours, CRJP - Centre de recherche juridique Pothier - UO - Université d'Orléans)

  • Adnane Chader

    (CERIIM - Centre de Recherche en Intelligence et Innovation Managériales - Excelia Group | La Rochelle Business School)

  • Jean-Michel Plane

    (CORHIS - Communication, Ressources Humaines et Intervention Sociale - UPVD - Université de Perpignan Via Domitia - UMPV - Université de Montpellier Paul-Valéry)

Abstract

Cet article s'intéresse à l'impact de l'utilisation des réseaux sociaux numériques d'entreprise (RSN) sur leurs politiques de responsabilité sociale (RSE). Les auteurs cherchent à comprendre comment les réseaux sociaux numériques d'entreprise influencent-ils le développement des politiques de responsabilité sociale ? En s'appuyant sur une étude empirique de type qualitatif menée auprès de trois grandes entreprises du CAC 40. Ils mettent en évidence la manière dont les RSN nourrissent et créent l'opportunité d'un dialogue autour de l'intégration et le développement de nouvelles pratiques de RSE coconstruites avec les parties prenantes.

Suggested Citation

  • Marin de la Rochefoucauld & Adnane Chader & Jean-Michel Plane, 2024. "Les réseaux sociaux numériques d’entreprise au service de la RSE - Cas de trois grandes entreprises françaises du CAC 40," Post-Print hal-05321480, HAL.
    • Handle: RePEc:hal:journl:hal-05321480
    DOI: 10.1684/rfg.2024.3
    as

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